TotalEnergies and BWF Extend Partnership for Five More Years

TotalEnergies and the Badminton World Federation (BWF) announced on Friday 24 September 2021 the renewal of their partnership for another five years until 2025.

TotalEnergies will continue to be the title sponsorship partner of BWF Major Championships including the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals. Under the agreement, TotalEnergies will also be the Official Energies Partner and Official Lubricants Partner.

From 2021-2025, the TotalEnergies BWF Major Championships will be hosted in China, Denmark, Finland, France, Japan, Spain and Thailand.

“TotalEnergies is delighted to extend our long-standing partnership with BWF. Since 2015, this partnership has supported the growth of the badminton sport even amidst the recent COVID-19 challenges,” said Ting Wee Liang, President, TotalEnergies Asia Pacific & Middle East, Marketing & Services. “The partnership with BWF is an opportunity for us to present TotalEnergies’ broad energy profile to a wider audience. Performance, Precision and Endurance are key attributes of badminton and they also reflect well TotalEnergies’ brand promises for our products and services, including lubricants and mobility solutions. We hope to encourage more to experience these attributes by participating in this exciting sport!”

BWF Secretary General Thomas Lund said: “Establishing and maintaining long-term partnerships is essential to the BWF being able to preserve and harness the future relevance of badminton. Without this special relationship that we have with TotalEnergies, especially in Asia, we are unable to host such elite Major Championships and build badminton as the leading global sport that it is. COVID-19 has certainly impacted the sport and our ability to deliver some of our programmes but having TotalEnergies on board through this difficult period and into the future has us well positioned to continuing making badminton accessible to as many people as possible. We thank TotalEnergies for this partnership and we look forward to achieving many great things together in the coming years.”

BWF’s core goal is to deliver sustainable, world-class badminton programs as it strives to give every child a chance to play for life, whilst allowing all to embrace a positive sporting spirit and a healthy lifestyle.

Since 2015, badminton has enjoyed unprecedented growth with 339 million active participants, and 735 million supporters worldwide, with more young people picking up a badminton racket than ever.

This agreement was brokered by BWF’s long-term commercial partner, Infront Sports & Media.